When you join a trade show, you need to ensure you have an attractive booth and have it manned by the right staff.  You likewise need to have promotional giveaways ready on top of the brochures and flyers.  Giveaways need not be expensive.  You could find cheap promotional gifts that are just as effective as a marketing tool.  You just need to choose the right items to ensure that this would leave a favorable and lasting impact to the recipients.  You will likewise get the assurance that people coming to your booth would be those who are more interested in your company and the products you offer than in the giveaways.  You have to remember that there are people who come to trade shows for no other reason than to collect giveaways.  However, if you choose to give away functional items, these would be much more effective and it does not matter at all if it is expensive or not.

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